To differentiate themselves in expertise-driven markets, companies need to articulate their unique insight and expertise.

We work with your senior business leaders, technologists, and data scientists to identify and express your unique perspective on your customer’s challenges and your distinctive approach to addressing them. We map what your competitors are saying to ensure your message is distinctive. And we test and refine your message with customers to ensure they value it.

Deliverables:

Expertise positioning blueprint

Message architecture guide

Evidence/proof-point portfolio

Most tech-driven companies have a wealth of expertise and data. But these are often scattered across your company, making it hard to connect the dots and extract insights that could inform go-to-market efforts, shape product development, or establish thought leadership.

We help you unlock the value of these assets by creating a repeatable process for discovering, connecting, and activating your company's unique insights.

Deliverables:

Inventory of data sources and potential insights

Gap analysis and recommendations for new research

Step-by-step process for surfacing and applying insights

Custom frameworks for consistent analysis

Recommended roles, responsibilities, and timelines

A successful B2B technology thought leadership content strategy depends on advanced targeting. This can help ensure that your content addresses the specific challenges, goals, and context of your target audience.

Our structured process helps you identify your true ideal customer profile, the problems that lead them to seek a solution, their information-seeking behavior, and how they buy. This creates a strong foundation for an effective thought leadership strategy.

Deliverables:

Comprehensive target audience profile

Buying committee map, with roles, influence flow, decision criteria, etc

Targeting criteria and scoring

Ideal customer profile definition

Targeting application guide

Transform your market expertise into high-impact thought leadership that builds your brand, generates leads, and shortens your sales cycle.

We create a comprehensive plan for establishing your unique authority while generating measurable business results.

Deliverables:

Competitor thought leadership content analysis

Priority topics and themes

12-month content plan

Target platforms and venues

Voice and style guidelines

We design and conduct original research that addresses urgent questions and compelling opportunities in your market. Then we develop distinctive content centered on these insights that earns media coverage, builds brands, and drives conversations with customers that increase sales.

Deliverables:

Research design and execution

Reports on findings and their implications for your program

Suite of content (report, articles, social)

Media outreach plan

Sales presentation deck here

We help elevate your executives into recognized industry voices who attract partnership opportunities and strengthen your market position. We create a strategic program that amplifies your leaders’ expertise while driving measurable business impact.

Deliverables:

Personal brand strategy

Speaking opportunity calendar

Writing samples and templates

Social media plan

Media training materials

Build a repeatable, efficient process for creating compelling thought leadership content that maintains quality even as you scale. Tailored to your desired staffing model.

Deliverables:

Governance model (i.e., input, review, approval processes)

Editorial calendar system

Content quality checklist

Writing guidelines

Process documentation

Upskill your team to enable them to consistently produce research-backed content that stands out in a crowded market. Using your actual data, information, and expertise, we provide hands-on training in research, analysis and content development for your team using proven methods for developing insights.

Deliverables:

Workshop curriculum

Analysis templates

Practice exercises

Evaluation tools

Follow-up support plan